“The idea of creating a Culture of Environment that was incredibly lacking in our world in this era.”
Hence the name CULTI. A project between culture and style that marks, in 30 years, a creative path that was never random, until it became a brand with a very personal soul. Personal like culture, which derives from the experiences of everyone’s lived experience. Personal as a perfume, capable of recovering memories. CULTI, in fact, is not just a perfume for the home.
“CULTI is the possibility of choosing a scent of the person, which will accompany them in the home, in life.”
The company, which has been operating for 25 years, is part of INTEK GROUP spa, an Italian holding company with diversified activities in industry, finance and services. The ownership structure of CULTI MILANO guarantees its solidity and investment potential.
CULTI’s is a completely new concept of perfumery: no need for bouquets when you have extraordinarily simple and recognizable fragrances, such as the unique and non-replicable raw materials offered by nature and our country.
Each fragrance is carefully studied by the Olfactory Laboratory to be unique and timeless, but also to tune in an extraordinary and never random way with all the others, offering the personal and precious possibility to choose what scent to breathe around oneself or on the most cherished objects, what memory to live. Good scents always.
“Once you have chosen what scent you are, the next step is to spread it naturally and permanently.”
The wicker sticks are the original consequence of this philosophy. A system first invented by CULTI in 1990 so that you can be continually accompanied by your own scent in any space.
Together with the bottle that echoes the historic milk container, the wands become iconic design objects that are elegant, simple, and fragrant-this is the Culture of the Environment.
ORIGINALITY
“The scent is of the person, not the house. Very personal, so original.”
Original, like his conception of essences. Original, like the wicker diffuser invented in 1990. Original, like everyone’s personality. Refined fragrances that can be mixed in a very personal way while remaining extremely delicate. Not imitable.
QUALITY
“We are Italians, a country rich in unparalleled raw materials, which must be felt.”
Nature offers inspiration, creating wonders with just a few ingredients. Extraordinarily simple fragrances, in which one recognizes a main ingredient of the highest quality, accompanied by a few others that enhance or mellow it.
DESIGN
“An object can be fragrant as well as beautiful, stimulating the senses.”
The extreme simplicity and elegance of the fragrances can also be found in the bottles and bottles with the historic shape of milk containers . Emblematic objects that unite the world of design with that of the senses.
RESPONSIBILITY
“Culture of the Environment means creating spaces for the person, of the person, where objects and senses meet.”
Caring for the environment, for the connection between space and the senses, takes on greater significance at Dynamo Camp. A specially structured Recreational Therapy camp where children with serious illnesses become children again. A place dressed in cheerfulness, where they can play and the real cure is laughter and the medicine is cheerfulness. By purchasing an ambient perfume, CULTI MILANO, will help a child spend a week at Dynamo Camp.
Malìa is a spell, the new olfactory magic from CULTI MILANO: intriguing and sensual, it gives rooms an atmosphere full of irresistible charm thanks to its enveloping and unexpected notes. The Malìa collection comes in the 500ml and 2700ml Bulgarian red Decor diffuser and the elegant 270gr candle.